XXVII CONGRESO INTERNACIONAL DE LA SEP. Transformación digital. Desafíos y expectativas para el periodismo. logo
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    Digital Transformation. Challenges and expectations for journalism 27th and 28th May 2021
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    Deadline for submitting abstracts until 15 February It's your digital moment - Online Congress
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    Follow us with the hashtag # SEPSevilla2021 on social networks Join the great revolution



The Spanish Society of Journalists (SEP) and the Faculty of Communication of the University of Seville are organising the 27th International Congress of the SEP on 27 and 28 May 2021 in virtual format due to the exceptional situation we are experiencing at a global level as a result of the COVID-19. Under the title "Digital transformation. Challenges and expectations for journalism", this edition establishes the necessary connection between the academic, business and professional worlds around the general theme of the activity and between the agents involved. It aims to advance the importance of the digital transformation as a strategy of the media and journalism companies, therefore, the term digital is assumed not as an end in itself, but as a central characteristic of the journalism industries.27th International Congress of the SEP on 27 and 28 May 2021"Digital transformation. Challenges and expectations for journalism"establishes the necessary connection between the academic, business and professionalIt aims to advance the importance of the digital transformation as a strategy of the media and journalism companies

Digitization in journalism began early and poorly understood more than 25 years ago. We could say that it predates the arrival of the Internet and began with the use of primitive computers in 1952. Later, in the 1990s, the media adapted to the web. Since the end of the last century, the technological revolution has advanced vertiginously, dominating the rules of the game in the digital sphere. Despite these media changes, it is possible that several of them have been adapted without a true awareness of the digital ecosystem. In the middle of the 20th century they are facing a different process to achieve the digital maturity of their company. Therefore, the digital transformation, according to Kane (2017), must be understood as the growth process of a journalistic company not only in terms of cutting-edge technology, but also, taking into account the cultural, organisational, knowledge and technological aspects. Therefore, it implies a change of mentality and attitude to innovate with technology as a strategic differentiator. In this way, digital maturity will be reached and it will be possible to face the competitive environment considering innovation as a change engine.

The 27th International Congress of the SEP aims to promote the critical study from a retrospective, contemporary and prospective viewpoint of the processes of digital transformation of the media and their impact on the essence and values of the profession of journalism and journalistic practice, which should think, above all, of the audience as the centre of its strategy. To this end, this meeting aims to examine the adaptation of the journalistic profession to the new challenges; the innovation of new business models, audiences and distribution strategies, content production and new narratives and, teaching and research in post-Covid-19 journalism. Five thematic areas in which this scientific forum is organized.

We are aware that a good virtual format will never replace the personal interactions that we always enjoy at every scientific meeting, but this will not be an obstacle. This SEP Congress offers a reference meeting at a national and international level and is open to academic, professional and business participation through conferences, round tables and communication to bring together visions and deepen the importance of digital maturity in journalism companies for the continuous improvement of the journalism profession.


With communication All attendees who register with a communication must fill in all the fields of the Register, paying the registration once their communication has been accepted.
Whithout communication Registrations without communication, fill in the complete registration and proceed to the payment of the chosen modality.


Evolution and adaptation of the journalistic profession to new challenges


Innovation of new business models and entrepreneurial niches.


Active audiences and distribution strategies.


Recent trends in content production and new narratives.


Teaching and research in post-Covid-19 journalism




President of the Congress
  • Hada M. Sánchez Gonzales
Organising Committee
  • José Álvarez Marcos
  • Mª de los Ángeles Alonso González
  • Manuel Cartes Barroso
  • Noelia García Estévez
  • Marcela López Ponce
  • Javier Martos Moreno
  • Sandra Méndez Muros
  • Aránzazu Román San Miguel
  • Concepción Turón Padial
  • José María Romero Ortiz
Academic Committee
  • Ángel Acosta Romero
  • Mónica Barrientos Bueno
  • Fernando Contreras Medina
  • Mar del Mar García Gordillo
  • Gloria Jiménez Marín
  • Rosalba Mancinas Chávez
  • Cristina Pulido Rodríguez
Scientific Committee
  • Rosental Alves (U. of Texas at Austin, USA)
  • Daniel Barredo Ibáñez (University of Rosario, Colombia and Fudan University, China)
  • Salomé Berrocal (University of Valladolid)
  • María Ángeles Cabrera (University of Málaga)
  • Joao Canavilhas (University of Covilha, Portugal)
  • María José Cantalapiedra (University of the Basque Country)
  • Josep María Casasús (Pompeu Fabra University)
  • Andreu Casero Ripollés (University Jaume I)
  • Javier Díaz Noci (Pompeu Fabra University)
  • Concha Edo Bolós (Complutense University of Madrid)
  • Jesús Flores Vivar (Complutense University of Madrid)
  • José Alberto García Avilés (Miguel Hernández University)
  • Berta García Orosa (University of Santiago de Compostela)
  • Homero Gil de Zúñiga (University of Salamanca and Pennsylvania)
  • Ainara Larrondo Ureta (University of the Basque Country)
  • Guillermo López García (University of Valencia)
  • Xosé López García (University of Santiago de Compostela)
  • Carmen Marta Lazo (University of Zaragoza)
  • Pere Masip (Ramon Llull University)
  • Koldo Meso (University of the Basque Country)
  • Pastora Moreno (University of Seville)
  • Bella Palomo (University of Málaga)
  • Luis Miguel Pedrero Esteban (Pontifical University of Salamanca)
  • Ramón Reig (University of Seville)
  • Denis Renó (Paulista State University, Brazil)
  • Ramón Salaverría (University of Navarra)
  • María Teresa Sandoval (Carlos III University of Madrid)
  • Santiago Tejedor (Autonomous University of Barcelona)
  • Howard Tumber (University of London)
  • Oscar Westlund (Oslo Metropolitan University, Norway)
Honour Commitee

  • Presiding: Her Majesty the Queen, Doña Letizia Ortiz Rocasolano.
  • President of the Government. Mr Pedro Sánchez Pérez-Castejón.
  • Minister of Universities of Spain. Mr Manuel Castells Oliván.
  • Economy, Knowledge and University of the Andalusian Regional Government Counsellor. Mr. Rogelio Velasco Pérez.
  • Presidency of the Andalusian Regional Government. Mr Juan Manuel Moreno Bonilla 
  • President of the Seville Provincial Council. Mr. Fernando Rodríguez Villalobos.
  • Mayor of Seville. Mr Juan Espadas Cejas.
  • Rector of the University of Seville. Mr. Miguel Ángel Castro Arroyo.
  • Dean of the Faculty of Communication of the University of Seville. Ms. María del Mar Ramírez Alvarado.

Collaboring entities

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